Interview with Fashion Blogger and Designer Queen Horsfall


Korean street style meets California chic. Queen Horsfall a.k.a. Diana Horsfall has an impeccable eye for texture and pattern. She combines high and low brands making every outfit she wears a combination of the relatable and the ideal. Even if she wears one $300 piece, she completes the outfit with four other pieces that are under $200 combined. She takes risks, she’s on trend, and she inspires others with her wonderful photography making us second guess any skill we might have. Find out more about Queen Horsfall’s blog, her accessories line, and more in our interview!


Who are your original influences, the people who developed your love of fashion? Who are your current influences?

To be honest, I never thought that I would have a love for fashion. I guess Korea was my first big influence to the fashion industry. Street style is still my major influence.


How would you describe your style?

Chic, feminine, and elegant

What’s your favorite way to experiment with fashion? With new shapes? Designers? Colors? Fabrics?

[I love] mixing colors or prints that people never thought of or are rarely tried. I am still trying to learn how to layer my looks.


You’ve been traveling a lot for your blog. What places have been the most influential and interesting in terms of style to you?

Of course, big cities like Seoul and New York. Even while traveling to other cities across the States, I didn’t see as much street style as in Korea. Obviously, I love traveling whenever possible, but even when walking the streets of places like Hong Kong or Berlin, Korea manages to hold a special place in my heart.

You are the founder of the International Fashion Bloggers of Korea. Can you tell us more about it and how it started?

It is digital “magazine” for people who are interested in Korean/international fashion. At the beginning, we were sharing a lot of Korean style and bloggers from Korea, but at the moment, we trying to grow up to something bigger than just Korea. The main idea was to be connected and discover new talents in this area. We have been attending many fashion weeks, but Seoul Fashion Week is still our prime target.


In what way is Korean fashion different than American fashion that you think readers would love to know?

I feel like Koreans are not afraid to be dressy.  They always mix colors, prints, and fabrics to stand out from the public. Some people might not find this agreeable, but I have never seen so many well-dressed people as in Korea.  It’s striking that it applies across all ages, from younger up-and-comings to the older generation. I’m quite interested right now about children’s fashion in South Korea. More mothers are dressing their children and bringing them to Fashion Week.


You are also the founder of Trendhood, an accessories line. What’s your favorite piece of the collection that you love to wear and why?

It’s hard to say, because I love everything there. But if I had to choose, I would say the “Branching Out” necklace. It is a very delicate piece.



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